New Stuff From Sony and Sigma!

The rumors have been flying around the Web that Sony was going to introduce a mirrorless, interchangeable lens camera system, similar to their NEX cameras, and that's what they've done. Sony has just announced the A7 and the A7r. The A7 will have a 24 MP sensor and the A7r will sport a 36 MP sensor with no anti-aliasing filter for maximum sharpness. Both models will have a built-in OLED EVF finder. The cameras will feature a tiltable LED screen, focus peaking, and weather-sealing. The cameras will accept current NEX APS-C lenses, though some vignetting will occur, and Sony will also offer an adapter so you can use full frame lenses from their regular full-frame cameras. The A7 body will sell for $1698 and the A7r body will sell for $2198.

Sony will also introduce a handful of new lenses for the cameras: a Zeiss FE 24-70mm f/4 OSS, a Sony G 28-70mm f/3.5-5.6 OSS, a Zeiss FE 35mm f/2.8, a Zeiss FE 55mm f/1.8, and a Zeiss FE 70-200mm f/4 OSS. This promises to be an exciting new system for pro photographers. Full frame images with smaller cameras and lenses. What's not to love?

And finally, Sigma is introducing a new lens, the 24-105mm f/4 DG OS HSM Art lens. The Sigma Art lenses emphasize image quality and sharpness, so this will probably be a lens to check out. It will have a fairly large filter size of 82mm, which means that they will have more room to play with in refining the optics for maximum effect. The physically smaller the lens, the less room you have to correct for optical problems. This lens will compete directly with the Canon 24-105mm f/4 IS L lens and it will be interesting to see how they compare. No word yet on its price.

Zeiss Launches New Lenses

Zeiss is launching a new line of lenses for Sony E-mount and Fuji X-mount cameras. Called the Touit series, named after a small Central American parrot, the first lenses are a 12mm f/2.8 and a 32mm f/1.8. Known for their image quality and their impeccable construction quality, Zeiss is making a smart move in making lenses for these two camera formats. Both Sony, with its NEX 7 and NEX 6, and Fuji, with its X-Pro 1 and EX-1, are making serious in-roads into professionals' camera arsenals, much to the chagrin of Canon and Nikon, so having top quality lenses for Zeiss for these cameras is just going to make them even more desirable. I'm sure they won't be cheap, but serious A-level equipment seldom is cheap.

Sigma Lens gets Price and Availability

Sigma announced this lens a while back, the 60mm f/2.8 DN Art Lens, but now we have more info on it. It will carry a very reasonable price tag of $239 and will be available to buy starting in mid-May, which is just around the corner. The new Art series of lenses from Sigma stress sharpness and overall image quality, so that is why they are introducing so many fixed focal length lenses. The recent announcement of the 18-35mm f/1.8 DC HSM Art lens was an exception. The 60mm f/2.8 DN is made for mirrorless camera formats like Micro 4/3s and Sony E-mount. like the already available 19mm f/2.8 DN and 30mm f/2.8 DN lenses. For M4/3s, it will be equivalent to a 120mm lens and for the E-mount system, it will function as a 90mm lens. It's compact, sure to have exceptional image quality, and is inexpensive as well. What's not to like?

Shocker! Sigma Announces f/1.8 Zoom!

Sigma surprised pretty much everyone by announcing a new zoom lens for APS-C digital cameras, the Sigma 18-35mm f/1.8 DC HSM lens. This represents a new milestone in zoom lenses, as no one has ever made a constant aperture f/1.8 zoom lens for this format before now. Professional-class zoom lenses have topped out at f/2.8 for most manufacturers until this introduction, although Olympus made some high quality zoom lenses for the standard 4/3s format with an aperture of f/2. With the new Sigma 18-35mm f/1.8, the range is somewhat limited (in 35mm equivalent terms, this is a 27-52.5mm lens), but this lens will reach new heights in limited depth of field for a zoom lens and could conceivably replace several lens in a photographer's bag. This is also part of Sigma's "A" series lenses, which stands for "Art," so we can expect smooth bokeh and high resolution. The lens features 17 elements in 12 groups, a fairly complicated design, with 4 glass-molded aspherical elements and 5 Special Low Dispersion (SLD) elements. Lately, Sigma has been on a roll and this is a lens to look forward to. Kudos to Sigma! Makes you wonder what else they have up their sleeves.

"New" Hasselblad and More!

It seems like Hasselblad finally noticed that Leica was lending their name to Panasonic-made cameras and people were actually willing to buy them. So, Hasselblad has teamed up with Sony, put a new "skin" on the Sony NEX-7 and is calling it the Hasselblad Lunar. You can even get it with carved wooden grips! And gold plating! And the cost? Only a bit under $6000! Of course, you can get the Sony version, the NEX-7, for $1100, but it won't say Hasselblad on it, will it? So there! As Dr. Sheldon Cooper would say, "Bazinga!"

On a sort of serious note, I can't decide if the design of the Lunar is really cool or really ugly. It kind of reminds me of some of Konica's cameras from the 1990s, like the Aiborg here. I couldn't decide then what I felt about this camera either! Ugly or cool? I was strangely attracted to this one and still regret not picking one up just for the sake of its oddity. And what does that say about me?

And on the Leica front, 2 new M-cameras have been announced, the M and the M-E. The M-E is the stripped-down economy version of the M9 and will sell for around $4500 for the body. The M is intended to replace the M9 and will have a new 24 MP sensor with live view, focus peaking, an optional EVF viewfinder, and will sell for a bit over $6000 for the body. It's hard to understand the logic behind Leica's new naming scheme. I mean, I get the M-E, since "E" stands for Economy, but going with just the M leaves me somewhat mystified. Why isn't it the M10? Are they intending that this is the last "M" model? What about other models down the road? Will all of them be called the "M"? How will we tell them apart? So many questions!

New Sony Cameras Announced, plus a couple of other cameras!

Just before Photokina, the world's largest photographic trade-show, opens, Sony has announced several new cameras. The most interesting of the bunch is the RX-1, a full-frame (35mm sensor) compact camera with a fixed 35mm f/2 Carl Zeiss Sonnar T lens. It views through the LCD screen on the back, but there will be optional optical finders and clip-on LCD monitors that you'll be able to attach to it. It has a 24 MP sensor and the ISO can be set anywhere from 50 to 102,400 and will be able to shoot at 5 frames per second. Like the Fuji X-100, this camera is aimed at the Henri Cartier-Bresson crowd or at least those photographers who tend toward street shooting and spontaneous snapshooting. And I don't mean to denigrate that term. I imagine RX-1 will be small, discrete, and produce very fine images, though the asking price around $2800 will put this camera out of the reach of a lot of photographers. Seems kind of high for basically a point-and-shoot pocket digicam, but I'm looking forward to checking it out. It is beautiful.

The next camera from Sony shares the same 24 MP full-frame sensor and that is the SLT-A99. Like the recent SLR offerings from Sony, this will not have an optical viewfinder, but will use an internal, electronic, high-resolution XGA OLED Tru-Finder with 100% coverage. Most folks are highly satisfied with the new Sony viewing systems. It will also use the Translucent Mirror System, where the mirror stays locked in the down position and you shoot through the semi-transparent mirror when photographing. The SLT-A99 will sell around $2700 for the body by itself.

Up next is the NEX-6, which is placed in the NEX line of cameras between the top of the line NEX-7 and the amateur-oriented NEX-5R. So it has an built-in EVF viewfinder in addition to the rear-screen LCD and uses a 16 MP sensor, and it will be priced somewhere between the two cameras, as well. It should sell for less than a $1000 for the body and the basic 16-50mm zoom lens.

And last, but not least, is the NEX-VG900 interchangeable lens video camera with a 24 MP full-frame 35mm CMOS APS-C sensor. It will use the standard Sony A-mount lenses from its SLR line and the body will sell for around $3,300. I think this is the first dedicated video camera with this large a sensor, though I could be wrong about that. This should be of interest to filmmakers. They are also announcing another video camera, the NEX-VG30, which uses the smaller APS-C 16 MP sensor and their E-mount lenses. The VG30 body will sell for about $1800.

And wrapping up the good news today, Hasselblad has a new camera to announce, the H5D. You'll be able to get it in 40, 50, and 60 MP single-shot versions, or even up to a 200 MP multi-shot version. And the price will be too high. Also Fuji is announcing the X-E1, another interchangeable lens camera which uses the same lenses as the X-Pro1, but only has the internal electronic viewfinder and not the hybrid optical/electronic viewfinder of the X-Pro1. But the X-E1 is sleek and beautiful and should be a picture-taking machine for around $1000 for the body and $1400 with the new 18-55mm f/2.8 lens. Fuji is definitely on a roll these days.