One of the largest online retailers, Amazon.com, has just acquired one of the biggest destination photography websites, www.dpreview.com. Digital Photography Review was started in 1998 by Phil Askey and has become one the most popular sites on the web for digital camera enthusiasts. Their camera reviews have become the benchmark for reviews and feature the most detailed information and objective feedback possible. Amazon is a Fortune 500 company that sells new and used products of nearly every description, though they got their start as an online bookseller.
Dpreview.com has always been a dependable site for unbiased reviews of digital cameras. It seems to me that it could be problematic for them now that such a big retailer owns them. I hope they can continue delivering the same level of objective reviews, and don’t become simply another selling tool for Amazon. On the other hand, maybe this will give them the resources to publish more reviews than they usually do. For some time, it’s been hard for them to keep up with the torrent of new cameras that pours out of the manufacturers. Perhaps this is just what they need to take it to the next level.
Visit dpreview's site here.