Thursday, August 23, 2012

A New Paradigm for Photography?

So Nikon has announced a new point-and-shoot digicam, the Coolpix S800c. What sets it apart and why it possibly signals a significant change in photography is the fact that is the first, at least as far as I know, Android-powered camera. Android, as in the mobile phone operating system. So the S800c will have Wi-Fi, GPS, full HD-video, a 16 MP sensor, and a 10X optical zoom (25-250mm equivalent) and you will be able to upload instantly all your stills and videos to the social media platform of your choice. I  would assume, though I could be wrong, that you can also run Instagram and other similar apps on this camera, too. It will be priced around $350.00.

Through most of the history of still photography, the end product has always been physical prints on paper. With the rise of social media, more people are interested in posting their images online and never seeing prints of their photos. This camera addresses this change and I expect more cameras will follow suit. For myself, most of my casual, everyday photos are done with my Droid phone through Instagram and posted on Instagram (Hermonator), Facebook, and Twitter (Hermonator56). Sharing photos through social media is where the medium is going and Nikon is smart to give us a camera that will handle it. Good job, Nikon.

UPDATE: Samsung is rumored to be working on a Galaxy-based camera, which uses the Android OS. Since Photokina is this year, there's a chance it might debut at the show. I'm sure we'll see more of these cameras.