Thursday, May 2, 2013

Zeiss Launches New Lenses

Zeiss is launching a new line of lenses for Sony E-mount and Fuji X-mount cameras. Called the Touit series, named after a small Central American parrot, the first lenses are a 12mm f/2.8 and a 32mm f/1.8. Known for their image quality and their impeccable construction quality, Zeiss is making a smart move in making lenses for these two camera formats. Both Sony, with its NEX 7 and NEX 6, and Fuji, with its X-Pro 1 and EX-1, are making serious in-roads into professionals' camera arsenals, much to the chagrin of Canon and Nikon, so having top quality lenses for Zeiss for these cameras is just going to make them even more desirable. I'm sure they won't be cheap, but serious A-level equipment seldom is cheap.